About Us

Founded in 1956, Sporting Star is one of the most trusted brands in the market, catering to customers all over Sri Lanka. Employing more than 1,000 employees, we at Sporting Star continuously innovate to introduce to our customers new engaging ways to bet, whether in our retail locations or on our betss.com website.

Our humble beginnings, started off with our first betting station opened at Maliban Street, Colombo 1 as a Day Racing Shop from which our presence in the market expanded across the Island with betting stations today. For the benefit of the ever-increasing number of customers betting online and offline daily, we published our own Racing Information newspaper under the name ‘Sporting Star’ during early 70s. This has now become the oldest Turf Accountant’s racing daily feature in Sri Lanka.

The growth of Sporting Star expanded by venturing into continuous new avenues, including opening up the first live racing shop in 1987, introducing Australian racing to Sri Lanka from 2001 and launching our own betting site – betss.com in 2020.

We are equipped with the latest technology to serve our customers with the highest quality live coverage and advanced data display system. When it comes to our customers, we provide a safe and modern community in which they like to spend their free time. For many people our shops are a place to meet friends, both customers and employees.

As a responsible truly Sri Lankan entity, considering the best interest and wellbeing of our customers, we encourage Responsible Gambling!